Fashion Stylish, Sports
Michigan vs Everybody becomes mantra as Jim Harbaugh suspended for sign-stealing saga
Nov
Michigan vs Everybody: Wolverines Fight Back on the Field and at the Merch Stand
Amid a sign-stealing scandal and a three-game suspension for head coach Jim Harbaugh, the Michigan Wolverines have found a unique way to rally their fan base and generate revenue for their student-athletes: “Michigan vs Everybody” merchandise.
The phrase quickly became a rallying cry for the Wolverines, who have won 10 straight games and are poised to make a deep run in the College Football Playoff. Fans have flocked to buy “Michigan vs. Everybody” gear, with more than $50,000 raised in just 48 hours.
The merchandise is being sold by Valiant Management Group, one of three businesses that teamed up with the university to create the line. Players on the football team, along with hundreds of student-athletes from other sports, are getting a cut of the proceeds. This is a significant development, as student-athletes have long been prohibited from profiting from their name, image, and likeness (NIL).
The “Michigan vs Everybody” merchandise is more than just a revenue generator. It’s also a symbol of the Wolverines’ resilience and determination to overcome adversity. In the face of a challenging season, the team has embraced the “Michigan vs. Everybody” mentality and used it as fuel to achieve their goals.
The Wolverines‘ success on the field and at the merch stand has caught the attention of the national media. ESPN’s College GameDay even came to Ann Arbor for Michigan’s game against Penn State, where the team wore “Michigan vs Everybody” gear before and after the game.
The “Michigan vs Everybody” movement has also resonated with fans beyond Ann Arbor. Wolverines fans all over the country have been buying the merchandise and showing their support for the team.
The “Michigan vs Everybody” phenomenon is a unique example of how a college football program is using NIL to benefit its student-athletes and rally its fan base. It’s also a reminder that even in the face of adversity, there is always hope for greatness.
