Tampa business defends FSU football, “If You Can’t Beat Us Cheat Us”

“Seminole Spirit Untamed: Tampa Company Champions Snubbed FSU with Bold If You Can’t Beat Us Cheat Us Shirt”

Tampa, FL – Passion runs deep in the garnet and gold, and when Florida State’s undefeated season wasn’t rewarded with a playoff berth, the fire ignited. Smack Apparel, a Tampa Bay staple known for celebrating local triumphs, felt the heat too. This time, their canvas wasn’t a championship banner, but a bold message echoing the roar of the Seminole faithful: “If You Can’t Beat Us Cheat Us”.

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Wayne Curtiss, a proud FSU alum and the man behind Smack Apparel’s 25 years of team spirit, put his heart on a tee. “We do cool stuff for champions,” he admits, “but this one’s different. 13-0. Undefeated. The games matter. This shirt, it’s personal.”

And personal it is. The garnet and gold threads emblazoned with the defiant statement struck a chord. Fans, alumni, and even fellow apparel veterans felt the sting of the snub, and Curtiss’ creation gave them a voice. Demand exploded; online orders flooded in, and the Monday after selection Sunday saw Heads and Tails in Tampa buzzing with Seminoles eager to wear their defiance.

Smack Apparel isn’t just selling shirts; they’re channeling a movement. They’re the megaphone for a fanbase denied their rightful place, the champions of a team left out but never counted out. This isn’t just apparel; it’s a war cry, a badge of honor for those who believe #NoOneBeatUs.

.@smackapparel in Tampa always comes through, in good times and bad. This time it’s about the College Football Playoff’s snub of FSU.

They’re now printing thousands of t-shirts for FSU fans saying, “If you can’t beat us, cheat us.” pic.twitter.com/aIpxbNcDpn

— Tim Wronka (@TimWronka) December 4, 2023

So, the next time you see someone in garnet and gold, don’t just see a fan. See a champion. See a Seminole. And if their shirt says “If You Can’t Beat Us Cheat Us”, know this: they’re not bitter, they’re bold. They’re not defeated, they’re defiant. And they’re reminding everyone: Florida State may be out of the playoffs, but the spirit? Untamed.