Trending Global: Join the Ugly To Bed Movement with Foyesade Oluokun.

In the glitzy, highlight-reel world of the modern NFL, we are often blinded by the “flash.” We gravitate toward the one-handed catches, the 60-yard bombs, and the choreographed end-zone dances. But for those who truly understand the soul of football—the grit, the dirt, and the bone-deep exhaustion of the defensive trenches—there is a different kind of hero.

He isn’t just a linebacker; he is a tackling machine, a human heat-seeking missile, and the heart of the Jacksonville Jaguars’ defense. But more than his stats, it is his philosophy that has captured the imagination of fans. At Zerelam Store, we are proud to introduce the Foyesade Oluokun Ugly To Bed Ugly To Rise Sweatshirt. This isn’t just apparel; it’s a tribute to the “ugly” side of greatness.

To the uninitiated, the phrase “Ugly To Bed, Ugly To Rise” might sound like a joke. But to Foye Oluokun and those who follow his journey, it is a profound subversion of the old Ben Franklin adage.

While the world chases “Healthy, Wealthy, and Wise” through shortcuts and aesthetics, Foye reminds us that the path to the top is often unglamorous. It is “ugly.”

“Ugly To Bed” represents the end of a day where you have given everything. It’s the feeling of ice packs on knees, grass stains that won’t come out, and the mental fatigue of hours spent in the film room. It’s going to sleep exhausted because you refused to outworked.

“Ugly To Rise” is the commitment to do it all over again before the sun comes up. It’s the 5:00 AM alarm in the dead of winter. It’s the swollen joints and the “ugly” faces made during a heavy set of power cleans. It represents a refusal to wait for “inspiration” to strike—choosing instead to rely on raw, unfiltered discipline.

Oluokun’s journey from Yale to the NFL is the ultimate “Ugly To Bed, Ugly To Rise” story. Coming from a non-scholarship, non-powerhouse conference, he wasn’t handed a starting spot or a massive marketing deal. He had to be “uglier”—tougher, smarter, and more resilient—than the blue-chip recruits. He turned a 6th-round draft position into a career as one of the league’s leading tacklers through sheer, persistent effort.

At Zerelam Store, our design philosophy for the Oluokun collection was simple: Function over Fluff. If the mantra is about the grind, the garment must reflect that.

The Industrial Typography

The “Ugly To Bed, Ugly To Rise” text is rendered in a rugged, distressed block font. We avoided the polished, neon glows of modern athletic wear. Instead, the lettering looks like it was stenciled onto a weight room wall or stamped onto a shipping crate. It suggests weight, history, and permanence.

The “90” and Jacksonville Heritage

Incorporating Foye’s number and the subtle nods to the Duval County grit, the design bridges the gap between the player and the community. The Jacksonville Jaguars represent a fan base that knows a thing or two about being overlooked and fighting back. This sweatshirt serves as the unofficial uniform for that “Duval” mentality.

The Shadow Palette

We offer this collection in “Iron Ore Grey,” “Deep Navy,” and “Tactical Black.” These aren’t colors meant to scream for attention; they are colors meant to blend into the work. They hide the sweat, they endure the elements, and they look better the more they are worn.

We know that a sweatshirt dedicated to Foye Oluokun cannot be flimsy. It has to stand up to the lifestyle it promotes. Here is why the Zerelam “Ugly” Sweatshirt is a cut above the rest:

We use a heavy-duty, high-density cotton-polyester blend. This provides a “heavy” feel—the kind of weight that feels like a hug of armor. It keeps the heat in during those “Ugly To Rise” morning sessions and provides a soft, brushed interior for the “Ugly To Bed” recovery hours.

There is nothing more frustrating than a favorite sweatshirt turning into a crop top after one wash. Our fabric is pre-shrunk and side-seamed to ensure that the fit you buy is the fit you keep, regardless of how many times it goes through the cycle.

While the fabric is heavy, the cut is “Action-Ready.” We’ve designed the sleeves with a specific raglan-style inspiration to allow for a full range of motion. Whether you’re reaching for a barbell or cheering from the stands at EverBank Stadium, the sweatshirt moves with you, not against you.

“This isn’t ‘athleisure.’ This is ‘Work-Wear’ for the soul.”

When we released the Foye Oluokun collection, we expected football fans to jump on it. What we didn’t expect was how it would resonate across different walks of life.

We see this sweatshirt on teachers, nurses, and tradespeople—the people who keep the world running while others take the credit. To them, “Ugly To Bed, Ugly To Rise” is a badge of honor for the essential work that isn’t always “Instagrammable.”

For the kid who didn’t get the D1 scholarship, or the person starting their fitness journey at 40, Foye is the patron saint. Wearing his mantra is a reminder that it’s not about where you start (Yale/6th Round); it’s about how many tackles you make once you’re in the game.

Jacksonville has a unique identity in the NFL. It’s a city of fighters. The “Ugly To Bed” movement has become a rallying cry for Jags fans who embrace the “us against the world” narrative. It’s a way to show Foye—and the league—that Jacksonville values substance over hype.

In an era of “fast fashion” and generic merch, Zerelam Store takes a different path. We believe that clothes should tell a story.

The world is full of people trying to look perfect. But perfection is a lie. Growth is messy. Success is exhausting. And greatness is often “ugly.”

By wearing the Foyesade Oluokun “Ugly To Bed, Ugly To Rise” Sweatshirt, you are making a statement about your own values. You are choosing the grind over the glamor. You are acknowledging that to rise to the top, you have to be willing to get your hands dirty.

Foye Oluokun didn’t become a defensive powerhouse by being lucky. He did it by being “Hard To Kill” (to borrow a phrase from The Boz) and by embracing the “Ugly” every single day.