Celebrate the spirit of community and local flavor with the 2026 White Squirrel Brewery Bowling Green Hat. Designed to capture the quirky charm of Kentucky’s favorite local hangout, this headwear is the ultimate accessory for fans of craft culture and regional pride.
2026 White Squirrel Brewery Bowling Green Hat – A Local Icon Reimagined
This hat is a masterclass in local branding. It moves away from standard brewery merchandise to embrace a vibrant, high-energy aesthetic. The crown features a bold red base that demands attention, perfectly paired with a cool “Powder Blue” brim. At the center is the star of the show: the winking White Squirrel mascot, rendered in high-quality embroidery. The squirrel sports its own miniature “W” cap, adding a playful layer of “meta” design that fans have fallen in love with.
The side panels offer a structured fit that balances comfort with a crisp, clean silhouette. This design choice pays homage to the brewery’s commitment to quality while establishing a fresh visual identity that transitions perfectly from the taproom to the city streets. It is a piece of wearable art that tells the story of Bowling Green—a city that celebrates its unique quirks while looking toward a bright, stylish future.

Why The Hat Went Viral?
The internet buzz surrounding this release began the moment the first lifestyle shots hit social media. Fans were immediately captivated by the bold color contrast, with the “Red & Powder Blue” combo drawing comparisons to vintage aesthetic streetwear.
Furthermore, the “Winking Squirrel” has become a cult favorite mascot, creating a massive appetite for any gear featuring the character. When local influencers and craft beer enthusiasts began sharing photos of the hat against the backdrop of the Bowling Green skyline, it became a viral sensation. It symbolizes the powerful intersection of local business pride and the exploding trend of “mascot-core” fashion.






