Experience the perfect blend of local craftsmanship and community spirit with the 2026 White Squirrel Brewery Bowling Green Jersey. Designed to celebrate the unique culture of Bowling Green, this jersey serves as a stylish tribute to the city’s favorite legendary mascot and its thriving craft beer scene.
2026 White Squirrel Brewery Bowling Green Jersey – A Local Legend Reimagined
This jersey is a masterclass in regional storytelling. Moving away from standard athletic wear, it features a clean, crisp white base accented by vibrant red piping that outlines the classic button-down silhouette. The centerpiece is a custom-illustrated “White Squirrel” character, whimsically depicted swinging an oak branch as a bat, complete with lush green leaves. The playful “Squirrels of Bowling Green” script is rendered in a bold, vintage-inspired red font that captures the nostalgic charm of hometown pride.
The attention to detail continues on the sleeves, which feature additional squirrel iconography, ensuring the design is recognizable from every angle. It’s more than just a piece of apparel; it’s a wearable piece of Bowling Green’s identity, merging the fun of local folklore with a clean, modern aesthetic.

Why The Shirt Went Viral?
The online craze for this jersey ignited when local enthusiasts and craft beer influencers shared first-look photos at the brewery. Fans were instantly drawn to the “White Squirrel” mascot’s redesign, which balances a tough competitive edge with a quirky, approachable vibe.
As photos of the jersey circulated on social media, it quickly transitioned from a local treasure to a “must-have” for collectors of unique regional gear. The buzz intensified as residents began sporting the look at community events, turning the jersey into a viral symbol of Bowling Green unity. Its popularity stems from its ability to represent local roots while maintaining a design sophisticated enough for everyday streetwear.






